Community & Marketing Manager at Westerwelle Startup Haus Kigali: (Deadline 31 May 2021)
We are looking for a Community & Marketing Manager to be in charge of our marketing activities. This is your chance to interact with entrepreneurs from around the globe, take full responsibility of changing the local startup eco-systems, and creating more opportunities for our entrepreneurs.
As Community & Marketing Manager you will be in the lead of engaging our fast growing network of entrepreneurs and partners. You will also be in charge of developing new (online) strategies to acquire startups for our programmes and getting new co-workers in our startup houses across the African continent. To be successful in this role, you have to be resilient, pragmatic, and agile in many situations. You are the driver of our marketing activities and have the responsibility of creating a highly engaging community. You will work closely together with other colleagues in Tunis, Kigali, Tangier and Berlin and will report directly to the management in Berlin.
We believe in sustainable growth and look for long term engagement with all our programme participants, co-workers, and partners. Our marketing strategy has shifted and you start by building our new vision into actual flows.
Responsibility
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Set and implement social media and communication campaigns to align with marketing strategies
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Provide engaging text, image and video content for social media accounts
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Respond to comments and customer queries in a timely manner
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Monitor and report on feedback and online reviews
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Organize and participate in events to build community and boost brand awareness
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Build relationships with customers, potential customers, industry professionals and journalists
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Stay up-to-date with digital technology trends
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Work with business partners and other key stakeholders to design and carry out the brand social activity, ranging from editorial calendar development to mining insights for input into social content briefs, and direct engagement with customers, fans, and follows in-channel.
Requirements
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BSc in marketing, communication or related study fields, MBA is a plus
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Proven experience in building online communities, social media, and/or PR
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Excellent in verbal and written communication
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Fluency in English required, French is a big plus
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Experience launching community initiatives (e.g. launching an ambassador program, storytelling through event series and writing an email newsletter)
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Solid experience in campaign management
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creative, agile and handy with the ability to handle multiple projects simultaneously under strict deadlines
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Strong communication and presentation skills
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Understanding of SEO and web traffic metrics
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Ability to provide motions, graphics or videos are a plus
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